Born to Compete (B2C) was founded in 2008 by Alex Benson as an avenue to promote young athletes and their pursuit of playing sports at a higher level. Secondarily, the B2C team was able to cut through a lot of tape and organize events that paired some of the top teams around the southeast. As we grew, the B2C team continued its mission to to elevate, celebrate and promote young athletes by offering media services via online publications, television partnerships (such as NBC affiliate 11Alive), and even tours of some of the finest college football facilities in the country like Georgia, Georgia Tech, Florida, North Carolina and Arkansas.